Roxwel.com launched in March 2006 as an alternative fusion site that caters to a base of cutting-edge music enthusiasts. The site stays current with 4,000 Rock, Metal and Indie videos from the hottest unsigned, independent and major-label artists. Additionally, Roxwel.com strengthens its online presence with offline ventures at the nation's most prominent music festivals--SXSW, Lollapalooza, CMJ and Austin City Limits to name a few--and brings it all back to its users in the form of featured interviews and live concert footage. Roxwel.com also has Rock and Metal video blogs to keep viewers up-to-speed on the latest happenings in the industry, establishing the site as a one-stop shop for alternative entertainment and a premier outlet for the discovery of new music.