This site's mission, in addition to providing a modern web-based children's art archiving and sharing option for parents, is to celebrate and increase the role art plays in children's lives. A portion of all profits generated through product sales and site advertising will be donated to organizations dedicated to art programs and education for children. The founders feel strongly about the importance of such programs to children's development. Art participation has been proven to foster brain development and improve social skills, problem-solving skills, and test scores.